Our Center for Packaging Innovation (CPI) was created as a catalyst for next-generation packaging. CPI partners with universities and experts around the world to identify consumer trends, explore materials and forms and to bring new opportunities to our individual businesses.

CPI’s academic and industry relationships allow us to partner with world-class research institutions, to work closely with leading-edge thinkers and to transfer consumer knowledge to CPI’s own talented staff—bringing innovation to the brands and companies who are our customers.

CPI continues our heritage of driving game-changing profitable innovations while we maintain our focus on operational improvement. We have four primary core competencies: package design and development, operational excellence, market intelligence and external alliances. In addition to exploring new materials and forms for consumers, CPI plays a role in improving the efficiency of our traditional paperboard business.

CPI’s approach is to engage deeply with MWV customers to understand their consumers and their packaging needs, and to develop customized solutions that are meaningful—and valuable—in the marketplace. When appropriate, we pursue joint ventures, alliances and licensing opportunities that can broaden our range of innovative products and technologies.