INNOVATION DELIVERED.

That’s what MWV packaging solutions create in the marketplace.

Our pioneering ideas, designs, materials and forms change the way consumers buy, experience and value the products our customers bring to market.

WE TURN COLLABORATION AND CONSUMER INSIGHT INTO MARKETPLACE OUTCOME.

Media and Entertainment

When fans of the Jonas Brothers and High School Musical 2 pick up these CDs, they’re also picking up more environmentally friendly CD packaging. Disney Music Group’s creative teams turned to our AGI Media business to produce CD packaging for both of these massively popular acts in 2007. Our versatile Digipak^® product provides a way to minimize material through a straightforward, streamlined design. Its plastic tray and paperboard are made with 100 percent recycled content, and 35 percent of this content is postconsumer materials—a combination of artistry and sustainability for the world’s best-known entertainment company.

Cosmetics and Personal Care

In fragrance and cosmetics packaging, sometimes what consumers don’t see is just as important as what they do see. For Banana Republic fragrances and other prestigious fragrance brands, MWV Calmar created the NoC^™ dip tube—the first dispenser tube that disappears within a fragrance container. Manufactured in both Europe and North America to support international product introductions, NoC is the perfect choice for designers seeking to communicate their brands with perfect clarity.

Home and Garden

One of the world’s most popular cleaning products got a boost in 2007 from MWV in China—a new plant to support broader distribution in this market. With rapidly expanding volume in China and other Asian emerging countries, S.C. Johnson’s Mr. Muscle^® brand needed a packaging partner capable of supporting its growth. Our MWV Calmar business—a global S.C. Johnson partner for more than 25 years—focused the resources of its new Wuxi plant on the Mr. Muscle challenge, providing packaging solutions that allow the brand to enter new regional markets and gain consumers in smaller cities across China.

Food and Beverage

To ensure that beverage products make the right impression in China, MWV introduced a total beverage packaging solution—supporting the product from manual packing, transportation and shelf-stocking through inventory management. Designed for convenient stocking on customarily lower profile retail shelves in China, the paperboard packaging functions not only as a premium-quality single pack and carton for bottles, but as an appealing, differentiated tool for influencing retailers and consumers in a unique market. Four years since the partnership began, the sales of MWV multipacks in China has quadrupled.

Healthcare and Pharmaceuticals

Patient safety. Compliance with medical instructions. Child resistance. Senior-friendliness. Brand image. Product integrity. Balancing all of these priorities is one of the toughest challenges in retail pharmacy. But the capabilities of MWV’s Shellpak^® unit-dose packaging led the world’s largest retailer, Wal-Mart Stores, Inc., to begin offering its generic medications in the innovative format in 2007. The easy-to-use packaging—a combination of shell, label and blister pack—allows prescriptions to be filled faster than vial containers, and features large surfaces for brand communication and medication instructions. And unit-dose packaging helps patients keep track of their drug regimens, resulting in better healthcare outcomes.